It may not be easy at first, but once you do it you will be completely self-sufficient and you will understand your business on a deeper level.

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Kevin Redmond

Kevin Redmond is Chief Creative Strategist of Fuseideas — an agency just outside of Boston. He has had an impressive…

I would love to see marketers come together to build a more value driven approach to customer relationships and respect consumer data.

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Rajkumar Venkatesan co-author of The AI Marketing Canvas.

Raj Venkatesan is the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at…

Pain is inevitable; misery is optional.

As a part of my HR Strategy Series, I’m talking to top experts in the field to teach prospects what hiring managers are actually looking for, while also supporting business leaders in their hiring and retention strategies. Today I had the pleasure of talking with Ed Offterdinger.

Ed Offterdinger is a former CEO and Managing Partner who served in senior leadership roles for 25 years and is now a leadership coach, strategic advisor, and author. …

If I was running a small business, I’d be really focused on three areas — Collaboration, analytics, and content and design.

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Anup Shah.

Anup Shah, Vice President and Chief Marketing Officer of the Juice portfolio at PepsiCo Beverages North America (PBNA), leads the strategic positioning, marketing communication, and innovation…

Focus your energies on making a difference as a person, not just as a CMO or marketing leader.

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Doug Zarkin.

Doug Zarkin holds an impressive array of honors for his marketing and brand building work including an ANA Genius Award, Brandweek’s Constellation Award, a Silver Clio Award, and multiple…

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Kaycee Miller.

Kaycee manages marketing and media relations as the Marketing Director for Rentec Direct, an industry-leading, cloud-based property management software company based in Oregon. Kaycee specializes in real estate investments and property management, and enjoys sharing industry insights, trends and advice as a real estate writer.

Thank you…

Consider finding speaking opportunities — for instance, on podcasts, with specialized communities (like TED) or professional associations, or at conferences. This gives the business the opportunity to establish itself as a leader in its space while also promoting its work and capabilities to a targeted audience.

Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.

I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. …

PR is often the last promotional tool that people invest in, due to the time and financial commitment it needs before you start seeing results.

Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.

I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. Today I had the pleasure of talking with Laura Perkes.

Laura Perkes is a Lifestyle PR Consultant and founder of boutique agency…